Everyone has heard of the phrases “thumbs up” and “thumbs down.”
When you agree with something, or when something is good, you give it a thumbs up to emphasize your agreement. When you disagree with something, or when something is not good, you give it a thumbs down to emphasize your disagreement.
Well here at American Button Machines, we do this…but a little differently. And – surprise, surprise! – our version of it includes buttons.
When something is good that we like, we say button ups! And when something doesn’t meet our approval, we say, button downs. And yes, we actually have “up” and “down” buttons here at the HQ that we sometimes use for extra emphasis.*
Today, we are going to highlight a few specific button ups (and one button down) that we’re thinking about as another week comes to a close.