Introducing New Button Product #3: Button Bracelets!

We are now on new button product #2 out of the six we promised you a couple months ago. We have already discussed button display racks and deluxe foam discs, and now it is time for an even more exciting new product…if you can believe it!

Well, believe it, because we are introducing into the button marketplace a product never-before-seen at the 1″ size: button bracelets.

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Introducing New Button Product #1: Button Display Racks

At the end of April, we announced six new, exclusive button products that we will be introducing in 2011. Today, we are proud and excited to officially introduce to you the first of these six new products:

Button Display Racks.

You asked for a better way to display your buttons, and we listened!

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Customer Spotlight: Edgar McHerly and His “Bag of Buttons”

It’s that time again: time for another ABM Customer Spotlight!

As you know, we love highlighting all of our creative and enterprising customers. So make sure you email us with stories and pictures of all the fun, unique items you are making with your ABM products.

Today’s spotlight shines on Edgar McHerly. He sells, among many things, a “bag of buttons” that is creative, colorful, and captivating all at the same time. Here is a picture and an email that Edgar sent to us recently.

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Announcing 6 New Button Products!

We take pride in a lot of things at American Button Machines.

We take pride in selling only the best quality button making machines and supplies. We take pride in providing top notch customer service. And we take pride in being forward-thinking about how we use new media to interact with our wonderful customer base.

And right along with all of that is something we take as much pride in as anything: listening to what our creative and enterprising customers tell us that they want and then introducing new button products to the market based on these recommendations.

Today, we are pleased to announce that six brand new button products, all of which will be exclusive to American Button Machines, are set to be introduced over the next several weeks.

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Restaurant Owners: Using Button Machines to Make Custom Buttons and Badges a Recipe For Success

There is no better form of marketing for a restaurant than word of mouth. If a friend of mine tells me about a great experience at a restaurant, I am infinitely more inclined to try out that restaurant than I would be simply by seeing a commercial. When it comes to this type of restaurant marketing, the proof really is “in the pudding” as the old saying goes.

But if you are a restaurant owner, and you think that marketing and promoting ends once a customer – new or old – walks through the door, you are a making a big mistake that is costing you money. Suggestive selling and up-selling are two of the most effective tools that restaurant owners have in their tool belts.

And few devices are better at achieving all of these objectives (and more!) than buttons.

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Why won’t we make custom buttons for you? There is one simple reason.

We often get asked by our customers to make buttons for them. We decline every time, and there is one very simple reason why: we don’t want to compete with our customers!

So many of the wonderful people who purchase button machines and supplies from ABM are in the custom button making business. And many of these people are really, really, really, ridiculously good at making custom buttons.

As far as we’re concerned, it’s a perfect relationship: we sell the machines and raw materials; our enterprising customers take and fill custom orders; and you get exactly what you want at the best possible price!

Our question now is this: how do we get the word about our fabulous customers who make and sell custom buttons?

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Our solution for a common issue with fabric covered badge reels

One of our hottest, most popular products is the fabric covered badge reel. Not only are they fun and easy to make, but they extraordinarily useful for anyone who needs quick and easy access to a badge throughout their day.

A good example of of this is nurses, with whom monogrammed badge reels are especially popular. Unfortunately though, some hospitals are not too keen on nurses wearing buttons covered with fabric while on the job.

But wouldn’t you know it…we have a solution!

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