[Note: If you’re thinking to yourself, “Hey! I’ve seen this post before!” you might be right. This post was originally published on December 24th, 2008. We are cycling it back to the front of the blog so our new readers are made aware of it, as the content is no less relevant today. And besides, it’s always good to review…]
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When thinking about how to promote your band, it is often imperative to think in terms of what kind of promotional strategy can give me a big bang for a little buck. Buttons for bands have proven to to be an excellent way to achieve this goal.
Pinback buttons have been in use for a number of years and some are quite popular as collector’s items, especially for independent bands. A number of rock bands in the 70’s sold 1-inch pinback buttons with the band’s logo or name. The tradition of buttons for bands has increased as more and more bands search for cheap ways to promote and advertise themselves, an album, a show, or even a particular song. Additionally, many bands have evolved to use more than just 1-inch buttons for promotional purposes. Refrigerator magnets, medallions, and earrings have also become popular because of how easy they are to produce.