There is no better form of marketing for a restaurant than word of mouth. If a friend of mine tells me about a great experience at a restaurant, I am infinitely more inclined to try out that restaurant than I would be simply by seeing a commercial. When it comes to this type of restaurant marketing, the proof really is “in the pudding” as the old saying goes.
But if you are a restaurant owner, and you think that marketing and promoting ends once a customer – new or old – walks through the door, you are a making a big mistake that is costing you money. Suggestive selling and up-selling are two of the most effective tools that restaurant owners have in their tool belts.
And few devices are better at achieving all of these objectives (and more!) than buttons.